VeriTrust’s advertising verification technology helps digital marketers understand if there is a discrepancy between the ad inventory they are buying - vs. - the ad inventory they are actually getting. This discrepancy is a new category of digital ad fraud that we've labeled 'misrepresented inventory.'
Our technology uses machine learning to analyze the metadata around every impression served (placement, size, location, context, supply provider, etc.) and help media buyers answer the question ‘am I actually getting what I paid for?’. This differs from existing solutions focused on detecting bots, malware, domain spoofing and other known forms of digital ad fraud. This gap in the current market creates a multi-billion dollar problem for VeriTrust to solve.