TECHNOLOGY

VeriTrust was created by digital ad industry veterans to provide full transparency across all media placements and buys. We’ve developed the next generation of ad verification technology, providing marketers with the most advanced, transparent, and authentic solution in the market to help eliminate misrepresented inventory from media plans.

Seamlessly implement VeriTrust’s technology into existing workflows. From the moment an ad was served, to registering the placement domain, to the content adjacency, to the ad size and duration – VeriTrust's patent pending technology uses machine learning to analyze the metadata around every ad impression.

 
Misrep Inventory_Mac Image.png
 

VeriTrust has written, tested, and optimized our own machine learning algorithms specifically designed to detect and filter for misrepresented digital ad inventory. Our proprietary machine learning technology integrates with industry leading artificial intelligence databases and infrastructures to ensure data accuracy, security, and efficiency.